Brand & website
The Pencerrig Collection
Concept and creation of an updated brand identity including a new logo, colour pallet, tone of voice guide, website & social media templates for an established welsh accommodation business.
Year
2024 - Present
Project Time
3 Months
About the project
The Brief…
To refine the existing brand and build an identity that captured the amazing standard of the customer experience at The Pencerrig Collection.
The client wanted an earthy, natural pallet that felt like it was pulled from the natural welsh surroundings.
The Creation…
The logo represents The Pencerrig Collection stamp of approval, ensuring that wherever their guests see this logo, they can trust that thought, love and quality has been crafted into every part of it.
The Brand…
The accompanying pallet fits well with both the natural colours of the surrounding welsh landscape and the luxury feel of the accommodation options.
A selection of fonts allows the brand some flexibility when creating content for social media and marketing collateral.
The website…
The website needed to emulate the feeling of escaping to a boutique hotel whilst providing the right information for guests looking to book.
Utilising the strong accommodation imagery to bring a focus on the properties allowed the guest experience to be at the forefront, complimented by the softness of the brand pallet and a welcoming tone of voice throughout the content.
Client feedback
"Our brand now feels complete and well aligned to our business, we love how our logo represents our stamp of approval and the love that we put into the accommodation spaces."
— Clare, Director of The Pencerrig Collection
Let’s work together.
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